Please join Girls in Tech for an “AuthorChat” featuring Charlene Li, author of Groundswell. Cocktails and appetizers will be provided.
In Groundswell, two of Forrester Research’s top analysts show you how to turn the force of customers connecting to your own advantage.
Charlene Li and Josh Bernoff show how leading companies are gaining insights, generating revenues, saving money, and energizing their own customers. Whether you’re in marketing, research, support, sales, development, or even running the whole enterprise, there’s targeted advice here for you, backed up with real-world ROI to prove it works.
Groundswell is based on hard consumer data and experience with dozens of companies, large and small, from Procter & Gamble to Ernst & Young to a tiny but wildly successful winery in South Africa. Hoping to learn how to take advantage of communities, blogs, wikis, Facebook, or YouTube? We’ve got lots of examples with proof they work.
About Charlene Li
CHARLENE LI is one of the leading voices in the area of Social Computing and Web 2.0 through her work over the past nine years with the respected technology and market research company Forrester Research. She is one of Forrester’s most quoted analysts. An accomplished and frequently requested public speaker, she often appears at industry events and delivered the keynote speech at Forrester’s Consumer Forum in 2007.
Charlene analyzes how companies can use technologies — like blogs, social networks, RSS, tagging, and widgets — to meet business objectives. She started her own analyst blog in 2004 and is regularly cited as America’s most influential analyst blogger. She shares her blog with Josh Bernoff.
Previously, Charlene led the marketing and media research team at Forrester and ran its San Francisco office. She has also been publisher of interactive media for Community Newspaper Company, a group of newspapers in Massachusetts, and served on the board of directors for the Newspaper Association of America’s New Media Federation. Charlene has managed new-product development for the San Jose Mercury News and has also been a strategy consultant for Monitor Company. She holds an M.B.A from Harvard Business School.
Charlene lives in San Mateo, Calif., with her husband and two children, all of whom are happy, engaged members of the groundswell.
For more information on Groundswell, check out this link:
http://www.forrester.com/Groundswell/book.html
THIS IS A FEMME-ONLY EVENT!
We will have a raffle for an iPod Nano, courtesy of FiveEdge Media!
About FiveEdge Media:
FiveEdge Media is an interactive agency with a focus on user interface/ user experience design. We create meaningful experiences that engage target audiences, guide them towards desired objectives, and impact
them long after the initial engagement.
